The Call for Protection The tragedies in our archipelagic neighbors serve as a dire warning we can no longer ignore. Cebu has shown us the unprecedented tragedy of uncontrolled floods, resulting in widespread loss of lives and properties. This reality could soon become our own. We in Luzon have been constantly shielded by the Sierra Madre Mountain Range—a natural fortress that has served as our primary defense against typhoons and the cascading effects of climate change. But this protection has come at a cost. The shield is weakening. Just as we were protected by Her, now it is our urgent turn to protect the Sierra Madre Mountain Range.

The Upper Marikina River Basin Protected Landscape is Metro Manila and Rizal Province's natural defense against the climate crisis, increasing flooding and landslides, and the loss of clean water. Despite many laws and policies that protect it from exploitation since 1904, the failure of environmental enforcement has led to a disappearing forest cover of only 11%, based on an ongoing study. If this continues, scientists predict that the watershed will only have 5% forest cover left and will ultimately lose its ability to protect Filipinos from impending disasters. Habitats of endangered trees, birds, and other biological heritage will also be destroyed.

The E-Commerce industry has been growing at an exponential rate, projected to be worth more than $300 Billion by 2025. In the Philippines, the industry grew last 2018 by as much as 31%, outpacing the global growth rate of 21%. This is apparent in the huge popularity of e-shopping platforms such as Lazada and Shopee, where we have come to expect to have big monthly sales. Once our orders reach our doorsteps, however, we are also confronted with another problem: unnecessary plastic packaging waste. It takes an average of just 12 minutes for plastic packaging to transfer from consumer hands to the trash bin. This problem is exacerbated when we look at the plastic waste we produce annually. Each person contributes around 12.4kg of packaging waste, most of which end up in landfills and left to decompose slowly for hundreds of years. This problem is only magnified because of the current COVID-19 pandemic, where plastic waste is projected to increase by as much as 300%. As much as consumers are responsible for waste disposal, so too are corporations accountable for the plastic they end up producing, especially unnecessary plastic packaging. Sellers themselves have noted this and are doing reduction and reuse strategies on their own initiative. One doesn’t need to look further, our own parents have always reused plastic packaging as a cost-saving technique, and as a waste reduction method! If consumers and sellers are already doing their share for a healthier planet, why can’t corporations take on the same responsibility and accountability? We’re calling the largest E-Commerce Companies in the Philippines, Lazada and Shopee, to be part of the #BetterNormal.